Digital marketing is the modernization of traditional marketing, where the brand uses the internet and electronic devices as its base and built the strategies around them. It allows you to connect and influence your audience aka customers through various digital channels namely, search engines, applications, social media, websites and email marketing. The various types of content through each digital channel helps a person to build the brand image, increase brand awareness, rising traffic and leads with a purpose of wealth maximization. It also helps in increasing engagement, clicks and sales along with online reputation management.

In the last decade, the internet has taken all over the world and it escalated traditional marketing to digital marketing. Digital marketing covers a higher number of people than traditional marketing and allows the business to flaunt through more eyes. It is also a budget-friendly strategy where a business can directly target the right customer at a right time. The matrix and measurement techniques allow the business to redefine and redraft the marketing strategies to reach success.

The display ads are also known as banner ads that use images, audio, video or gif, text, and URLs to promote the brand on the network of the publishers like GDN, YouTube, applications, websites, etc. The display ads are of three basic types, site placement advertisements, contextual advertisements and remarketing. It also allows a brand to target the audience through the keyword, behavioural interest and audience. The visual aspect of the display ads generates a better user experience and helps in increasing brand awareness, engagement rate resulting in higher sales and revenue.

Search engine optimization is a proven technique that helps the business in improving the organic search results and positions on SERP. SEO helps businesses to gain organic traffic and leads by being in the top search results. It requires many techniques like keyword research, link building and earning, on-page and page optimization, content marketing and many more. Search engine optimization is targeted to enhance clicks and conversion through ranking.